Recently, almost everywhere you go, you will see someone wearing an Ed Hardy t-shirt, hat, or hoody. Who hasn't heard of the world-famous Ed Hardy clothing line? With unique prints that are recognizable from a mile away, Ed Hardy can easily be called one of the trendiest brands today. But, do you think that how many people learn about the history of Ed Hardy? If you do not know, let me tell you.
Ed Hardy clothing takes its name from the man who inspired the line, Don Ed Hardy. Hardy is considered one of the best tattoo artists in the world and in tattoo circles he is called "the godfather of modern tattoo". His Japanese meets American style is highly original and highly sought after around the globe.
Christian Audigier, who had previously designed lines for brands such as Urban Outfitters, Diesel and Von Dutch, saw a great opportunity in Hardy's work. He approached Hardy in 2004 with an idea for a clothing line based around his art and tattoo work. Hardy granted Audigier a license to use his work, and Ed Hardy clothing was born.
Ed Hardy clothing quickly became a sensation across the world, but nobody took to the new range more than Hollywood's celebrity elite. Madonna wears Ed Hardy caps and t-shirts almost daily, and Britney Spears was recently filmed raiding the designer's massive California warehouse.
The reason for this success is Audigier's unique marketing style. He networks more than any other designer in order to get clients to wear his clothes as often as possible. When you consider how often some of these celebrities are photographed, it ends up being a very lucrative way of advertising. Giving away free merchandise is far cheaper than forking out hundreds of thousands of dollars in order to use the same celebrities in ad campaigns. In fact, the official site of the brand has a "Celebrity Gallery" section which is a selection of pictures of Audigier with his various celebrity clients.
The line is, however, not just for celebrities but also for common people. Ed Hardy Shirts are designed by Christian Audigier. Every Ed Hardy Shirt is based on an original tattoo design by artist Don Ed Hardy. Additionally, Ed Hardy Jeans, Ed Hardy bikinis and Ed Hardy Clothing are very fashionable.
www.edhardy-mall.com