The Ed Hardy brand has become a very recognizable brand over recent years, with the American market especially flocking to fashionable shops to buy the latest products. Now the Ed Hardy brand it hitting British stores and the products are already becoming extremely popular. The Ed Hardy tattoo art design has become the main image of the brand and each product has a tattoo style to suit the product. So, the clothing of Ed Hardy is named tattoo clothing. The outrageous designs are created to turn heads and bring some edge to high street fashion.

Don Ed Hardy, the "godfather of the modern tattoo", took his California influence and combined it with Asian inspirations to come up with the unique style that defines the Ed Hardy clothing line. Hardy began his career as a tattoo artist in San Francisco, and later decided to merge his artwork into fashion design.

In 2002, the Ed Hardy brand came into the public eye when Don Ed Hardy was approached by Ku USA, Inc. The company was interested in producing a clothing line that would feature Hardy's artwork. Hardy Life immediately took off, and in only two years became a major fashion spotlight. The major defining point of Ed Hardy clothing is that the pieces are modeled from original tattoos, making them truly unique. Ed Hardy's mesmerizing imagery and vivid colors yield a clothing line that is not only trend setting, but industry changing.

The Ed Hardy line skyrocketed in 2004 with the help of French designer Christian Audigier, who shares Hardy's passion for bold, colorful art and design. The primary force behind the rise of Von Dutch, Audigier linked Ed Hardy to the celebrity world, pushing the brand to the same, if not higher status that he helped Von Dutch to reach. Madonna, Paris Hilton, Shaquille O'Neal, Busta Rhymes, Britney Spears, Alicia Keys, Denise Richards, Pharrell, Sylvester Stallone, and Shakira have all been seen sporting Ed Hardy.

Ed Hardy is more than just clothing, but it is art, counter culture, a world wide phenomena. The Ed Hardy line has become an authority on what's hot and cool in the trendsetting urban markets. It's clear that their success will continue to build momentum and the Ed Hardy - Christian Audigier team is revolutionizing modern fashion design, as the create fashion history.

All products of Ed Hardy such as Ed Hardy Caps, Ed Hardy Bags and others are the combination of tattoo and fashion. As the unique design, Ed Hardy products are considered the truly craze of wold.

www.edhardy-mall.com