We have recently been in touch with the Prostitution Enforcement Task Force of Queensland and would like to remind you that all Queensland Escort and Prostitution ads must adhere to the PLA guidelines.

These guidelines are regularly updated and the last edition is available here: http://www.pla.qld.gov.au/advertising/

The following points refer to online advertising:
• S93(2) A person must not publish an advertisement for prostitution that is not in the approved form.
• S93(1) A person must not publish an advertisement for prostitution that describes the services offered.
• S94 A person must not publish a statement intended or likely to induce a person to seek employment as a prostitute.
• S95(1) A person providing prostitution must not hold out or publish an advertisement that states, directly or indirectly, that the person’s business provides or is connected with massage services.
• 3.6 All advertisements for prostitution published in Queensland must comply with these guidelines. This includes prostitution advertisements for interstate brothels and sex workers.
• 3.7 Where advertisements for interstate brothels and sex workers are published in Queensland, they must not include matters which are illegal in Queensland.
• 4.9 Website links appearing on an internet prostitution advertisement are not permitted unless the link is a website link to the PLA, the Queensland Adult Business Association, an online directory, an advertisement for legal prostitution, another licensed brothel, a Government funded industry support agency or a lawful business provided permission has been given by the lawful business.
• 4.10 Trade promotion or any other type of art union advertisements offering sexual services as a prize, are prohibited.
• 4.11 Prostitution advertisements which include the advertisement of another thing are prohibited unless the person responsible for the thing has consented to inclusion in the advertisement.
• 4.15 Advertisers and publishers should consider if a proposed word or phrase could be construed as offensive to reasonable community standards (publishers should think in terms of their average reasonable readership) and if it is the case that it can be construed as offensive the word or phrase should be rejected.
• 4.16 Advertisements describing or referring to body fluids or body waste are not permitted. Example: tasty, juicy, sweet nectar, dripping wet, cum, lactating, Mistress Squirt A Lot, pee and the like.
• 4.17 The only description of genitals that is permissible is in relation to whether a male has been circumcised. In this respect, the only acceptable words are “cut” and “uncut”. All other descriptions of genitals are prohibited. Example: length of penis.
• 4.19 Advertisements referring to drugs and drug use are prohibited.
• 4.20 Section 93(1) of the Act specifies that advertisements for prostitution must not describe the services offered.
o Note 1: References to nationality are only allowed if they refer to the nationality of the sex worker. For example – “Greek Goddess”, “Spanish Beauty”, “Asian Stunner”, “French Supermodel”, etc.
o Note 2: References to sexuality are allowed. For example – gay, transgender, sex change, she-male, female impersonator, bi-sexual, etc.
o Note 3: Prostitution advertisements which include pictures of tools of trade for Bondage & Discipline, Sadism & Masochism and Cock and Ball Torture services are prohibited in general publications. Approval for such pictures on websites or in classifiable publications must be sought from the PLA. For example, photos including whips, etc must have the approval of the PLA.
o Note 4: Words that do not directly describe the services offered may be used in a prostitution advertisement. Example: fetish, fantasy, role play, sensual touch, exotic relaxation, magic hands, stress relief, girl friend experience, rejuvenating, sensuous service, Mistress, Master, Submissive, passive, dominatrix, double pleasures (brothels only), intimate touch/es, kinky, hard core, man action and straight-acting.
• 4.21 Advertisements must not imply that sex workers are under the age of 18 years, or are virgins.
o For example: “young”, “student”, “girl”, “boy”, “fresh”, “newcomer to the industry”, “chick”, “beginner” and “never been touched” are prohibited.
• 4.22 Brothel advertisements which include mobile phone numbers are prohibited unless the mobile phone number refers to an automated SMS text message service.
• 4.26 Advertisements which imply that unsafe sex (that is, sexual intercourse or oral sex without the use of a prophylactic) will be provided are prohibited.
o For example: use of words “natural”, “bareback”, “basic”, “skin to skin”, “kissable”, and the like are prohibited.
o Note 1: References to natural are only allowed as a physical description of self. Example: “natural blonde” or “natural 36DD bust”.
o Note 2: Advertisements which include statements about safe sex are allowed. Example: safe sex practices only or condoms must always be used.
• 4.27 Advertisements which may hold out or include a statement intended or likely to induce a person to seek employment as a prostitute are prohibited, in accordance with s. 94 of the Act.
• 4.28 Advertisements for brothel staff are prohibited unless they include the title of the position, and are published in the positions vacant/employment section or the equivalent. The position title must not imply that the position is for a sex worker. For example, the use of the word ‘hostess’ is prohibited.
• 4.29 Prostitution advertisements which infer that prostitutes do not have a choice in the services they provide are prohibited.
• 4.30 Consistent with s. 95(1) of the Act, any prostitution advertisement that states directly or indirectly that the person’s business is connected with or provides massage services, is prohibited. “Business” of a person means the business of a licensed brothel or of an individual prostitute. References to professional memberships or qualifications in massage or massage therapies are prohibited.
o Note: By way of example, the following words are acceptable: sensual touch, intimate touch, exotic relaxation, magic hands, stress relief, rejuvenating, rejuvenating experience, rejuvenating treatment, sensuous service, quality treatment, quality relaxation, quality rejuvenation, quality care, relaxing treatment, relaxing experience, soothing treatment, caring experience.
• 4.31 Brothel advertisements must not directly or indirectly state that the brothel is associated with escort services. Brothel web sites which appear on a host web site advertising escort services must not hold out or claim that escorts services are available from the brothel. This is consistent with the prohibition on escort services (out calls) from licensed brothels under s. 78(1)(a) of the Act.
• 4.32 Brothel advertisements which imply that more sex workers are available at any one time than the law permits in Queensland are not permitted. Section 78(2) of the Act limits the number of sex workers who can be at a licensed brothel, dependant on the number of rooms. Under Schedule 3 of the Act, if there is one room the maximum number of sex workers allowed is two, if it is two rooms it is three sex workers, if it is three rooms it is four sex workers, if it is four rooms it is six sex workers, and if it is five rooms it is eight sex workers.
• 4.33 Sole operator advertisements which imply that more than one sex worker is available are prohibited.
• 4.34 Advertisements must not contain an image of the following:
o The sexual organs or anus of a person or frontal nudity of the genital region and mons veneris/mons pubis region.
o A sexual act or simulated sexual act
o A person under the age of 18 years
o An Animal
o Pictures, drawings or references to alcohol, drugs, drug use, unsafe sex, underage sex, sexual activity or acts of violence.
o Pictures, drawings or references to fetishism are prohibited.
o Weapons or any thing that may inflict pain
• 9.5 Only prostitution advertisements on the internet may state the sexual services that WILL NOT be provided. Example: no anal sex, no full service.

Please note: This is NOT the full list of guidelines, merely a reference. You must be familiar with the complete list of guidelines that apply to your ad(s).
If you are unsure of any of the above points, please contact the PLA directly, as we can not advise you further. Access the 'contact us' link available on http://www.pla.qld.gov.au/

As per our site Terms and Conditions (http://cracker.com.au/Help/Terms-And-Conditions.htm) you are responsible for the content of your ad. If any ads are found to be outside the PLA guidelines, the ad will be deleted. If we find the ad(s) to be continually placed, the account responsible will be banned.

Please note, refunds will NOT be offered for ads removed because they are not within the approved form.

Regards,
Cracker Admin